Admin · Paid acquisition · last 30 days
Campaigns
₹1,74,338 spent across three platforms for 1,218 leads (₹143 each), 17 enrolments and ₹2.63L in payments from those platforms' leads.
Facebook and Instagram lead ads
Meta
Spend
₹1,01,079
Leads
762
Cost per lead
₹133
−18%vs previous 30 daysEnrolments
9
268 masterclass sign-ups
Attributed revenue
₹2,13,200
11,672 clicks from 10,80,435 impressions · 1.08% click-through
Cost per lead, last 12 weeks
Search ads on course and F&O keywords
Spend
₹47,307
Leads
298
Cost per lead
₹159
−11%vs previous 30 daysEnrolments
7
136 masterclass sign-ups
Attributed revenue
₹44,000
2,770 clicks from 59,108 impressions · 4.69% click-through
Cost per lead, last 12 weeks
In-stream explainer videos
YouTube
Spend
₹25,953
Leads
158
Cost per lead
₹164
−12%vs previous 30 daysEnrolments
1
69 masterclass sign-ups
Attributed revenue
₹6,200
2,168 clicks from 6,04,154 impressions · 0.36% click-through
Cost per lead, last 12 weeks
Ad spend is billed by the platforms to your own account. Revenue counts payments made in the last 30 days by leads who first came from each platform, including AlphaX Lite subscriptions.
All platforms
Week by week
| Week starting | Spend | Leads | Cost per lead | Meta CPL | Google CPL | YouTube CPL |
|---|---|---|---|---|---|---|
| 11 Sept | ₹42,171 | 313 | ₹135 | ₹124 | ₹153 | ₹153 |
| 4 Sept | ₹40,027 | 287 | ₹139 | ₹129 | ₹152 | ₹168 |
| 28 Aug | ₹40,983 | 273 | ₹150 | ₹140 | ₹164 | ₹171 |
| 21 Aug | ₹40,537 | 261 | ₹155 | ₹146 | ₹165 | ₹180 |
| 14 Aug | ₹38,727 | 240 | ₹161 | ₹151 | ₹174 | ₹180 |
| 7 Aug | ₹38,272 | 229 | ₹167 | ₹162 | ₹168 | ₹187 |
| 31 Jul | ₹37,555 | 215 | ₹175 | ₹167 | ₹192 | ₹175 |
| 24 Jul | ₹37,201 | 212 | ₹175 | ₹164 | ₹189 | ₹197 |
| 17 Jul | ₹36,632 | 200 | ₹183 | ₹175 | ₹199 | ₹186 |
| 10 Jul | ₹37,415 | 201 | ₹186 | ₹176 | ₹206 | ₹189 |
| 3 Jul | ₹36,070 | 194 | ₹186 | ₹179 | ₹195 | ₹194 |
| 26 Jun | ₹35,154 | 180 | ₹195 | ₹187 | ₹209 | ₹206 |
| 19 Jun | ₹36,375 | 176 | ₹207 | ₹202 | ₹213 | ₹214 |