Journeys

• 1. New enquiry welcomeA new enquiry arrives from an ad, the website or WhatsAppLive

  In journey

  119

  Sent, 30d

  3,732

  Conversion

  36.8%

  Enquiry → booked a masterclass seat · of 2,871

• 2. Masterclass confirmation and remindersSomeone registers for a masterclassLive

  In journey

  43

  Sent, 30d

  1,453

  Conversion

  45.3%

  Registered → attended · of 1,222

• 3. Masterclass no-show re-engagementA registrant doesn't join the masterclassLive

  In journey

  66

  Sent, 30d

  828

  Conversion

  14.2%

  No-show → registered again · of 597

• 4. Masterclass attended → Launchpad offerSomeone attends a masterclassLive

  In journey

  71

  Sent, 30d

  868

  Conversion

  8.6%

  Attended → enrolled within 14 days · of 431

• 5. Abandoned checkout recoveryA checkout is started but not paidLive

  In journey

  1

  Sent, 30d

  44

  Conversion

  24.4%

  Abandoned → paid within 48 hours · of 45

• 6. Enrolment welcome and onboardingA payment for any programme succeedsLive

  In journey

  22

  Sent, 30d

  74

  Conversion

  95.0%

  Enrolled → joined the first live session · of 40

• 7. AlphaX activation nudgeA student enrols and hasn't activated AlphaX LiteLive

  In journey

  5

  Sent, 30d

  38

  Conversion

  89.8%

  Activated AlphaX Lite within 7 days · of 49

• 8. AlphaX renewal reminderAn AlphaX Lite subscription is due to renewLive

  In journey

  5

  Sent, 30d

  71

  Conversion

  90.0%

  Renewed on the due date · of 70

• 9. AlphaX lapsed win-backAn AlphaX Lite subscription lapsesLive

  In journey

  0

  Sent, 30d

  2

  Conversion

  50.0%

  Lapsed → reactivated · of 2

• 10. Launchpad completion → F&O upgradeA student completes at least 4 of 5 Launchpad modulesLive

  In journey

  4

  Sent, 30d

  40

  Conversion

  29.4%

  Graduate → asked for an F&O conversation · of 17

• 11. F&O week 8 → Mentorship invitationAn F&O cohort reaches week 8Live

  In journey

  0

  Sent, 30d

  0

  Conversion

  47.4%

  Invited → applied (Intake 6) · of 19

• 12. Mentorship application follow-upA Mentorship application is submittedLive

  In journey

  0

  Sent, 30d

  1

  Conversion

  88.9%

  Applied → accepted and enrolled · of 9

• 13. Cold lead weekly educational nurtureA lead moves to NurtureLive

  In journey

  1,620

  Sent, 30d

  5,182

  Conversion

  5.4%

  Nurture → booked a masterclass again · of 1,305

• 14. Post-completion referral askTen days after a programme is completedPaused

  In journey

  —

  Sent, 30d

  0

  Conversion

  6.1%

  Asked → referred a friend · of 33

• 15. Review and testimonial requestFive days after a programme is completedPaused

  In journey

  —

  Sent, 30d

  0

  Conversion

  21.4%

  Asked → left a review · of 28

• 16. Payment failed / dunningA renewal or instalment payment failsLive

  In journey

  0

  Sent, 30d

  1

  Conversion

  100.0%

  Failed payment → recovered · of 7

Conversion rates for journeys 11, 12, 14 and 15 come from earlier cohorts rather than the records in this workspace. The status switches are for illustration and don’t change any data.